The online casino market is rapidly expanding, and Lithuania is keeping pace with the growing trends seen in both the United States and the European Union. As more players discover online gambling, both user numbers and spending continue to rise.
But what is the true scale of Lithuania's online casino market? How does it compare to the US and the EU? What are the habits and preferences of Lithuanian players? These questions are particularly relevant, which is why the team of CasinoGuru, one of Lithuania’s leading Lithuanian platforms offering comprehensive reviews of online casinos, guides, and educational content in the Lithuanian language, conducted a detailed statistical analysis of the casino industry, and we are excited to share our findings.
We analyzed keywords, Google Trends data, and other important market insights to uncover Lithuania’s online casino trends. Here’s our in-depth analysis and key insights.
Contents
Key Insights
- Although Lithuania’s online gambling market is relatively small, the average player spends around €2,230 per year.
- Market growth is evident—by 2025, Lithuania’s online casino sector is projected to reach €376.2 million, and by 2028, it is expected to grow to €424.5 million.
- Search trends indicate a rising interest in online casino platforms.
- According to KWFinder, the term “casino online” receives an average of 1,700 searches per month in Lithuania.
- Mobile devices dominate this sector—over 80% of all “casino online” searches in Lithuania are conducted via smartphones.
- Although Lithuanians also search for casino-related terms in their native language, “kazino internete” is still less popular than English-language queries.
- In 2024, the average monthly search volume for “kazino internete” in Lithuania was 1,100 searches (KWFinder).
- Crypto casinos are gaining popularity—the term “crypto casino” receives around 310 monthly searches.
- Live casino games are particularly popular, with users preferring terms like “live kazino” or “live casino” over the Lithuanian equivalent “kazino gyvai internetu”.
- Topsport.lt is the most-visited gambling website in Lithuania, attracting 5.9 million users per month.
- Among international gambling sites, “Stake” is the most popular, receiving 314,200 visits per month in Lithuania.
Lithuania’s Online Casino Market Forecast
According to Statista, Lithuania's online casino market is expected to continue growing steadily. The market is projected to reach €376.2 million in 2025, with further growth to €424.53 million by 2028.
Market data also reveals that the average consumer spends around €2,230 per year, and by 2028, the number of online gambling users in Lithuania is expected to reach approximately 180,000. This strengthens the long-term growth potential of the industry.
Lithuania vs. the United States
The Lithuanian market, while growing, is significantly smaller than the US online gambling industry. According to Statista, by the end of 2024, the US online gambling market reached $24.98 billion and is projected to grow to $38.40 billion by 2028—showcasing a massive expansion.
The US remains the largest online casino market globally, generating the highest annual revenues in 2024.
Interestingly, the average revenue per gambling user in the US is $380.50, which is significantly lower than Lithuania’s average of €2,230 per player.
However, in terms of scale, the US dominates. By 2029, the number of online gambling users in the US is expected to reach 95.8 million, far exceeding Lithuania’s 180,000 active players.
In summary, while Lithuanian players spend more per person, the US leads in market size and total user numbers.
Lithuania vs. the European Union
Online gambling is one of the largest and fastest-growing industries in the European Union. To understand Lithuania’s position, we analyzed its market data in comparison with EU trends.
By 2024, the European online gambling market is expected to reach €28.21 billion, solidifying its strong position in the global online casino industry. This suggests that the EU market remains competitive against the expanding US gambling sector.
Experts forecast that by 2028, the EU online gambling sector will generate €34.15 billion, further bridging the gap with the US.
According to gambling statistics, the average expenditure per player in the EU was €820 in 2024. The number of online gambling users is projected to reach 40.6 million by 2028, but due to strict gambling regulations in some EU countries, average spending remains lower than in Lithuania.
2025 Online Gambling Revenue Forecast
Market
2025 Revenue Projection
Lithuania
€340.12 million
European Union
€30.10 billion
United States
$29.74 billion
Top Search Terms in the Online Casino Sector
One of the key indicators of public engagement with online casinos is search term popularity.
We analyzed Google Trends data to track the most popular casino-related searches:
“Casino Online” Keyword Analysis
- The search term “casino online” dominates online casino-related queries in Lithuania.
- In 2024, this term received an average of 1,700 searches per month, a 136.11% increase from 2020 (which had 720 searches per month).
- Seasonal trends show that search interest declines during summer months but peaks in autumn and winter.
“Kazino Internete” Keyword Analysis
- “Kazino internete” is the top Lithuanian-language search term related to online casinos.
- In 2024, the average monthly search volume was 1,100 searches.
Year
Average Monthly Searches
2020
600
2021
700
2022
1,100
2023
1,100
2024
1,100
Similar to "casino online," searches peak in March (1,900 searches) and drop during summer months.
Other Important Online Casino Keywords
Search Term
Monthly Search Volume (2024)
“Losimo automatai” (slot machines)
520
“Blackjack”
1,400
“Crypto casino”
310
“Live kazino”
160
“Kazino internetu”
1,100
Top Gambling Websites in Lithuania (SemRush Analysis)
To identify the leading gambling sites in Lithuania, we used SemRush SEO analysis.
Top 5 Lithuanian Gambling Websites
1. Topsport.lt – 5.9 million monthly visits
2. Olybet.lt – 4.79 million visits
3. Optibet.lt – 1.57 million visits
4. Betsafe.lt – 1.53 million visits
5. Cbet.lt – 459,450 visits
Top 5 International Gambling Websites
1. Stake.com – 314,200 visits
2. Gamdom – 250,310 visits
3. Bet365 – 219,780 visits
4. Forebet – 215,130 visits
5. William Hill – 136,260 visits
Conclusion
By 2025, Lithuania’s online gambling market is expected to generate €340.12 million in revenue. While the country’s market is small, it has a high-spending player base, averaging €2,230 per user.
Interest in crypto casinos and mobile gambling continues to grow, while Lithuania remains a competitive player within the European gambling market.
Sources used for the article:
https://mangools.com/kwfinder/
https://neilpatel.com/ubersuggest/
About the author: Jaan Girdeinis is a casino and betting industry expert with over 10 years of experience in the iGaming sector. He began his career as a freelancer, providing analytical insights to both individual players and companies seeking data-driven strategies and risk management solutions in the online casino market.
Jaan collaborates closely with leading industry figures and continues to contribute valuable expertise in online gambling trends, market analysis, and strategic decision-making.
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